Managing your reputation, proactively and reactively from writing, distributing and monitoring compelling news releases, feature writing and Q&As, to responding to journalist requests, placing relevant industry comments and managing media relationships. We will also secure TV, radio and press interviews.
What you say, in print or online, has just seconds to make an impact but leaves a lasting impression of your company. If your copy is strong and authoritative, that is how you will be viewed. If it is weak and technically inaccurate, that too will create an impression. Whether it’s a bit of a polish up or a complete overhaul that is required, good copy should create a tone of voice to reflect your personality, which is essential in creating a distinctive brand. We can also help to ensure this is echoed throughout your internal communications strategy..
Award entries are a great way to get recognition for your brand, your products or your customers. They can also lead to media interest in the winners so are a great PR tool. Several of our clients have won prestigious industry awards as a direct result of our support (Sunday Times Estate Agent of the Year Awards, The Negotiator, Landlord & Buy to Let Awards, British Property Awards).
Including bespoke blogging and social media support - Helps to increase your online presence through building relationships with key content writers and online journalists to gain ‘press hits’, or inclusion, and high quality backlinks. When done properly, Digital PR increases a brand’s reach and visibility and in turn has a positive effect on search engine visibility, driving increased referral traffic.
Companies host events to promote an idea, cause or project that is important to the them and their target audience. Events can range from educational seminars, launches and networking conferences to exhibitions, milestone celebrations and elaborate fundraising galas. Whether you need a small press briefing or full event planning, we have experience in all kinds of event management.
This is often overlooked, but engaging and building local community relationships can be one of the most powerful communication activities undertaken. Not only does is improve your local profile, it can also help maintain a motivated workforce and create award winning campaigns.
At some point, most businesses will face reputational challenges, especially with social media channels exposing businesses to more criticism than ever before. However, implementing a communications strategy that provides answers, can help safeguard your reputation before negative comments snowball via press and social media.