Chestertons estate agents, the London and international residential property specialist with over 30 high street branches across the City, has appointed The Inhouse Way PR consultancy to handle its media relations and press office function.
The Inhouse Way, property PR specialists based in Surrey, has been selected for an ongoing retained brief to help maintain Chestertons’ profile as one of the largest London estate agents.
Giles Milner, Marketing Director at Chestertons said “We have worked with various PR support in the past, both agency and in-house, but not found a balance that works for the group. However, we have been working with The Inhouse Way on a three-month trial and have been very impressed with the results. Their integration with the team, media handling, and coverage success so far have exceeded our expectations and we’re looking forward to an ongoing partnership with them.”
Holly Addinall, director of The Inhouse Way and daughter of Tony Addinall, the former Executive Chair of Badger Holdings, comments: “We set up The Inhouse Way 9 years ago when conditions in the property market were extremely tough. We were lucky enough to work with some fantastic clients who recognised that when market conditions are quiet, being the expert voice that gives honest advice in uncertain times can be very powerful.
We were thrilled to be recommended to Chestertons and subsequently be given the opportunity to work with a company that leads the way in the practice of estate agency.”
The Inhouse Way also handles all PR for The Property Ombudsman (TPO), the largest of the three government approved redress schemes. TPO has more than 11,500 companies (estate and letting agents) registered for membership and is pushing to raise standards within the industry.